It is not always true that you get what you pay for. Our formulations are terrific value for money because we manufacture and sell direct to the consumer and we pass on the Possible Benefits of our economies of scale. But it is always possible to find products that at first sight may look cheaper. We actually guarantee that our products are the cheapest when compared to the same. It is not hard to create a low ticket price by compromising on the quantity or quality of the ingredients. For example most multi-vitamin supplements will have Alpha-D Tocopherol which is a synthetic version of Vitamin E. But we use the far more costly and significantly more effective natural mixed Tocopherols for our Vitamin E. Most multi-mineral formulations will contain a limited number of perhaps ten Minerals often including some like pottasium that are actually so plentiful in all food that they do not need supplementing. Our latest production contains twenty two minerals including the rare trace elements which are needed. The NHI only put ingredients in formulations that have been proven to work in peer reviewed independent published research. And every ingredient that can help is included in each formulation regardless of cost. The NHI only accept the best quality ingredients and will never under-specify the quality or dosage of each nutrient.